In November, the National Association of Realtors made the decision to approve the Clear Cooperation Policy which requires all residential listings be submitted to the Multiple Listing Service (MLS) within one business day of public marketing. Failure to adhere to this policy will result in agent fines anywhere from $1,000-$5,000.
What does this mean? Well basically, our governing body is trying to ban hip pocket listings. Agents will still be allowed to have “office exclusives” for our sellers as it is our way to test the market to help get exposure, however, this exclusive must stay within our brokerage. There are to be no signs, no social media, no e-mail or snail mail mailers, no NOTHING exceeding one busy day limit of it hitting MLS.
This is where having the brightest agents that can cast the widest contacts net for their sellers comes in o-so-handy. Although I do not think that this policy is in the best interest or buyers or sellers, I have been around for decade and vividly remember the days of placing those calls to other agents. It was all that we had. While I am used to it and am determined to still thrive for my clients in this way, I find it to be a step backwards.
I guess at the end of the day the top realtors will always rise to the top. I personally find that placing a sign in the yard is like putting a cherry on top of my ice cream sundae and so with that mindset, I will set all of my listings up for success going back to the basics of realtor word of mouth. Hope my realtor friends are ready to hear from me because their phones are about to start ringing.
And you, my dear clients, feel free to call if I can help you! I am always ready to talk real estate.